If you're outsourcing banners, posters, decals or signage right now, you already know the margin problem. Every job you send out is money that could have stayed in-house. But buying a wide format printer without understanding what you're actually getting is how businesses end up with a machine that eats ink, struggles with their media and sits unused three days a week. This guide cuts through the spec-sheet noise: how the ink types really differ, which machines in the Alpha P